Missouri Senate Bill SB1297

Missouri 2026 Regular Session

• Introduced: 1/7/26
• Introduced: 12/31/69
• Refer: 1/27/26

Caption

Creates provisions relating to telephone solicitations to businesses

Impact

One of the key components of SB1297 is the establishment of a state-operated database managed by the Attorney General. This database will compile lists of those who do not wish to receive promotional telephone solicitations. The rules for this database will include free registration for subscribers wishing to opt out, which is intended to enhance consumer rights and give businesses greater control over unwanted communications. This legislative change is expected to tighten the regulation of telemarketing practices in Missouri, aligning state laws with contemporary business communication needs.

Summary

Senate Bill 1297 revises and updates the existing statutes on telephone solicitations to businesses in Missouri. The bill repeals several old sections related to telephone marketing practices and implements new regulations aimed specifically at protecting business subscribers from unsolicited calls. By enacting a more structured approach to telemarketing, SB1297 strives to create clearer guidelines and limits regarding what constitutes permissible communication, ensuring that businesses can express their objections to these solicitations effectively.

Contention

There are some potential points of contention emerging from this bill, particularly regarding the balance of consumer protection and the interests of telemarketers. Some advocacy groups argue that while the bill offers necessary protection to consumers, it may go too far in imposing restrictions that could hinder legitimate business communications. Opponents may raise concerns about the adequacy of consumer education regarding their rights under this new framework and whether the Attorney General's office will have the resources to effectively manage the implementation and operation of the new no-call database.