Missouri House Bill HB2546

Missouri 2026 Regular Session

• Introduced: 1/7/26
• Refer: 1/8/26
• Report Pass: 2/18/26

Caption

Creates the telemarketing no-call list to protect businesses and residents from unwanted telephone solicitation including via call spoofing

Impact

If enacted, HB 2546 will significantly impact the way telemarketing is conducted within the state. By providing a formal mechanism for individuals and businesses to express their refusal to receive solicitations, the bill aims to mitigate harassment through unwanted calls and fosters a more respectful telemarketing environment. Furthermore, the creation of this no-call list is anticipated to empower consumers by giving them more control over their phone communications, potentially decreasing the volume of unsolicited marketing calls across the state.

Summary

House Bill 2546 pertains to the creation of a telemarketing no-call list aimed at protecting both businesses and residents from unwanted telephone solicitations, including practices like call spoofing. The bill proposes to repeal existing statutes related to telemarketing and replace them with new sections that enhance the regulation governing these solicitations. Notably, it emphasizes the establishment of a state database that allows subscribers to register their objections to receiving telemarketing calls, and mandates that telemarketers need to identify themselves at the outset of any solicitation, thereby increasing transparency in these communications.

Contention

However, the bill may face contention regarding its implications for businesses relying on telemarketing as a key component of their marketing strategies. Critics may express concerns about the potential adverse effects on small businesses, particularly those that may not have the resources to adapt quickly to the new regulations or that rely on telemarketing to reach customers. Additionally, discussions around the enforcement mechanisms of this new no-call list and whether it adequately addresses concerns such as call spoofing may arise, as there are arguments about the balance between consumer protection and the operational freedom of telemarketers.