Rhode Island 2026 Regular Session

Rhode Island Senate Bill S2428

Introduced
2/6/26  

Caption

Prohibits any person from employing dynamic or surveillance pricing practices in the sale of goods or services to consumers in Rhode Island.

Impact

If enacted, S2428 would amend existing laws under the chapter on Deceptive Trade Practices in Rhode Island. This change would make dynamic and surveillance pricing unfair or deceptive acts, which could lead to civil actions by consumers who believe they have been harmed by such practices. Consumers would be empowered to seek damages through private civil actions and the Attorney General would have the capability to enforce the new regulations, seeking injunctive relief and penalties against violators. The intention behind S2428 is to promote fair pricing mechanisms and increase transparency in commercial dealings.

Summary

Bill S2428, introduced in the Rhode Island General Assembly, seeks to prohibit dynamic and surveillance pricing practices in the sale of goods or services to consumers. Dynamic pricing refers to the adjustment of prices in real-time based on various factors like consumer demand and market conditions, while surveillance pricing is a model that adjusts prices based on personal data collected about consumers. This legislation aims to protect consumers from unfair pricing strategies that could exploit personal data and encourage discriminatory pricing, especially in a marketplace where individualized pricing strategies are becoming more prevalent.

Contention

Debate around S2428 is likely to arise from differing views on its impact on market practices and business operations. Proponents of the bill argue that it is necessary to safeguard consumer rights and prevent unfair treatment in the pricing process as reliance on advanced algorithms and consumer data collection grows. However, critics may voice concerns regarding how such prohibitions could hinder legitimate business practices, including personalized marketing and pricing strategies that benefit consumers through competitive pricing. The bill reflects a growing trend towards consumer data protection and an awareness of the implications of technology on purchasing behaviors.

Companion Bills

No companion bills found.

Previously Filed As

RI S0017

Provide that advertising goods that don't include a price referencing all mandatory fees and charges shall be a deceptive trade practice.

RI H5247

Provides that advertising goods that don't include a price referencing all mandatory fees and charges shall be a deceptive trade practice.

RI S0129

Amends the Rhode Island Fair Housing Practices Act.

RI H5920

Amends the Rhode Island Fair Housing Practices Act.

RI S0534

Comprehensively regulates the practices of third-party litigation financiers in Rhode Island.

RI H5221

Comprehensively regulates the practices of third-party litigation financiers in Rhode Island.

RI S0736

Prohibits a peace officer or a school resource officer from employing threats, physical harm, deprivation, deception, coercion, or psychologically manipulative interrogation tactics during the custodial interrogation of a juvenile.

RI S0498

Exempts from taxation the non-commercial real and tangible personal property of Southside Community Land Trust, a Rhode Island domestic nonprofit corporation, located in Providence, Rhode Island.

RI H5922

Prohibits a peace officer, as defined in ยง 12-7-21, from employing threats, physical harm, deprivation, deception, coercion, or psychologically manipulative interrogation tactics during the custodial interrogation of a juvenile.

RI S0991

Creates a new chapter to protect Rhode Island consumers from coercive tactics at grocery stores.

Similar Bills

No similar bills found.