New York Senate Bill S10124

New York 2025-2026 Regular Session

• Introduced: 4/30/26
• Refer: 4/30/26

Caption

Requires search engines such as Google, Yahoo or Bing to include a notice to users when searching limited services pregnancy center listings that such limited services pregnancy centers provide limited medical and abortion care and may not have medical professionals onsite; requires social media networks such as Facebook, YouTube, Twitter, Instagram, Snapchat, Tumblr and Flickr to include such consumer notice on any posts or advertisements by such centers.

Impact

If enacted, S10124 will amend the general business law to include consumer notice provisions specifically for limited services pregnancy centers. This adjustment will raise awareness of the limitations of such centers, potentially affecting how they advertise and operate within the state. By requiring transparency in online searches and social media advertising, the bill seeks to prevent any misleading impressions that these centers provide comprehensive reproductive and sexual health care services. The changes could lead to a shift in consumer traffic toward fully licensed medical facilities, thereby influencing the operational dynamics of crisis pregnancy centers.

Summary

Bill S10124 aims to enhance consumer awareness regarding limited services pregnancy centers, often referred to as crisis pregnancy centers, by requiring search engines and social media networks to disclose specific information about these facilities. The bill mandates that when a user searches for listings related to pregnancy care, search engines like Google or Bing must provide a conspicuous notice informing the user that the listed centers primarily offer limited services and may not have licensed medical professionals on-site. Similarly, social media platforms are required to append similar notices to posts made by these centers. This requirement intends to guide consumers in making informed decisions about their reproductive health options.

Contention

Despite its intention to protect consumers, the bill has sparked debate among various stakeholders. Supporters argue that it is a necessary step for ensuring that individuals seeking pregnancy-related services are well-informed and do not mistakenly rely on centers that cannot provide necessary medical support. However, opponents of the bill contend that it could unfairly stigmatize these centers and potentially limit their ability to offer services altogether. The contention primarily revolves around the balance between consumer protection and the rights of these centers to advertise their services without heavy restrictions.