New York Assembly Bill A10712

New York 2025-2026 Regular Session

• Introduced: 3/26/26
• Refer: 3/26/26

Caption

Enacts the "no gambling ads for kids act" under which certain covered platforms and social media platforms are prohibited from advertising a service permitting gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and/or traditional online gambling to minors.

Impact

If enacted, A10712 would amend existing general business laws to create safeguards limiting advertising that could influence underage individuals toward gambling behaviors. The bill seeks to implement stringent measures that would require operators to establish age verification processes to ensure compliance, thus reinforcing protections for younger audiences against potentially harmful content. It also places the authority of enforcement in the hands of the New York State Attorney General, who would ensure the compliance of these regulations and take action against violations that constitute false advertising.

Summary

Bill A10712, known as the 'No Gambling Ads for Kids Act', aims to restrict advertisement practices surrounding gambling-related activities targeted at minors. Specifically, it prohibits operators of covered platforms and social media from promoting services related to gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and traditional online gambling to individuals under the age of eighteen. This legislation addresses the increasing concern over the exposure of minors to gambling-related marketing within digital mediums, including online games and social media networks.

Contention

The bill has been met with support from various child advocacy groups who argue that the presence of gambling ads in gaming environments poses significant risks to youth. However, it may face opposition from gaming and advertising industries that may see this regulation as restrictive and potentially detrimental to their business model. The current discourse around the bill highlights the balance between protecting minors and allowing industries to market their products effectively. Concerns may arise regarding how such regulations could impact revenue streams from online gaming and related activities, as well as the methods that will be implemented for effectively enforcing the law.