Establishes a small business content creator matching pilot program; provides that the division of small business shall establish a pilot program to match small businesses that are looking for support with marketing and advertisement with content creators who can use their social media platforms to bring attention to the small businesses they are matched with.
Impact
The legislation is expected to foster economic growth among small businesses by facilitating improved marketing strategies through social media. The program involves the Division of Small Business, which will oversee the matching process between small businesses seeking marketing support and content creators. By developing an application process for both parties, the division aims to streamline participation in the program and provide necessary oversight on how well content creators assist businesses in achieving their advertising goals.
Summary
Bill A09594 proposes the establishment of a Small Business Content Creator Matching Pilot Program aimed at supporting small businesses in their marketing efforts. The program intends to match small businesses, defined as retail establishments with annual revenues under five million dollars and no more than twenty-five employees, with content creators who utilize social media platforms. This initiative seeks to broaden the promotional reach of small businesses by leveraging the engagement power of content creators, enhancing visibility within their target markets.
Contention
While there may be general support for initiatives aimed at assisting small businesses, there could be points of contention regarding the feasibility and effectiveness of the program. Concerns may arise around the selection criteria for matching small businesses with content creators, as well as the resources required for the Division of Small Business to adequately manage the program. Additionally, the state’s liability related to the accuracy and effectiveness of the marketing provided by content creators may raise questions in discussions about the bill's implementation.
Same As
Establishes a small business content creator matching pilot program; provides that the division of small business shall establish a pilot program to match small businesses that are looking for support with marketing and advertisement with content creators who can use their social media platforms to bring attention to the small businesses they are matched with.
Establishes a small business content creator matching pilot program; provides that the division of small business shall establish a pilot program to match small businesses that are looking for support with marketing and advertisement with content creators who can use their social media platforms to bring attention to the small businesses they are matched with.
Enacts the "New York small business growth and support act"; authorizes certain tax exemptions for newly established small businesses during their first three years of operations.
Relates to small business energy assistance and advocacy services; establishes the small business energy assistance and advocacy services program within the division for small-business; authorizes the division for small-business to initiate complaints to the public service commission regarding gas and electricity and steam heat.
Relates to small business energy assistance and advocacy services; establishes the small business energy assistance and advocacy services program within the division for small-business; authorizes the division for small-business to initiate complaints to the public service commission regarding gas and electricity and steam heat.