New York Assembly Bill A09135

New York 2025-2026 Regular Session

• Introduced: 10/17/25
• Refer: 10/17/25
• Refer: 1/7/26

Caption

Requires all online marketplaces to require every person engaged in a transaction on its marketplace website, application or software, to verify their identity with the online marketplace.

Impact

The introduction of this bill could significantly alter the regulatory landscape for online businesses in New York. Online marketplaces would be held liable for civil penalties should they violate the identity verification requirements, which could lead to considerable operational changes as they adapt their systems to comply with the new law. Moreover, this regulatory change may necessitate additional resources for marketplace operators to implement appropriate verification processes, potentially resulting in increased costs that could be passed on to consumers. However, proponents argue that it will ultimately lead to a reduction in fraudulent activities and enhance consumer safety.

Summary

Bill A09135 aims to enhance security and accountability in online transactions by mandating that all online marketplaces require users to verify their identity before engaging in transactions. This new requirement, outlined in section 396-ddd of the General Business Law, addresses the increasing concerns associated with online fraud and the anonymity of digital transactions. By enforcing stricter identity verification measures, the bill seeks to create a safer online environment for consumers and promote trust in e-commerce platforms.

Contention

There may be points of contention surrounding the implementation of such identity verification processes. Critics could argue that these requirements may impose burdensome responsibilities on online marketplaces, particularly smaller businesses that may lack the resources to effectively manage these changes. Moreover, concerns regarding user privacy and data protection may arise, especially if the verification process requires sensitive personal information. It is essential for the legislature to consider these potential challenges as they debate the bill and its provisions.