New Jersey 2026-2027 Regular Session

New Jersey Senate Bill S735

Introduced
1/13/26  

Caption

Prohibits advertising artificial intelligence system as licensed mental health professional.

Impact

The enactment of S735 would result in a significant shift in how AI tools are marketed in relation to mental health services, creating a clear delineation between AI technologies and licensed professional services. Violating this prohibition would be classified as an unlawful practice under the New Jersey Consumer Fraud Act. Penalties include monetary fines of up to $10,000 for a first offense and up to $20,000 for subsequent offenses. This framework aims to deter misuse of AI capabilities and protect consumers from misleading representations about the reliability of AI systems in providing mental health care.

Summary

Senate Bill 735 (S735) aims to address the intersection of artificial intelligence (AI) and mental health services by prohibiting the advertising of AI systems as licensed mental health professionals in New Jersey. The bill is designed to inform the public about the limitations of AI in the mental health field and ensure that individuals seeking mental health support are aware of the need for human professionals to provide care. This legislation is particularly relevant given the growing use of AI technologies and their potential implications for mental health services.

Contention

While the bill is primarily aimed at protecting consumers, it may raise questions around the future use of AI in professional contexts. Supporters argue that the bill is necessary to maintain the integrity of mental health services, emphasizing the importance of human oversight and expertise. Critics may argue that the legislation could stifle innovations in AI that could assist human professionals, thus limiting the development of advanced tools that could augment rather than replace human therapists. This tension between regulation and innovation is likely to be a key point of discussion as the bill navigates the legislative process.

Companion Bills

NJ A5603

Carry Over Prohibits advertising artificial intelligence system as licensed mental health professional.

NJ S4463

Carry Over Prohibits advertising artificial intelligence system as licensed mental health professional.

NJ A799

Same As Prohibits advertising artificial intelligence system as licensed mental health professional.

Similar Bills

HI SB2212

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HI HB1887

Relating To Artificial Intelligence Literacy Education.

CA SB813

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HI SB2923

Relating To Artificial Intelligence.

NJ A4352

Requires school districts to provide instruction on artificial intelligence; requires Secretary of Higher Education to develop artificial intelligence model curricula.

NJ S2860

Establishes Artificial Intelligence Apprenticeship Program and artificial intelligence apprenticeship tax credit program.

CA SB420

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CA AB1137

Reporting mechanism: child sexual abuse material.