New Jersey 2026-2027 Regular Session

New Jersey Assembly Bill A4733

Introduced
3/10/26  
Refer
3/10/26  

Caption

Prohibits advertising generative artificial intelligence as able to practice regulated profession or occupation.

Impact

The enactment of A4733 would impose strict guidelines on how generative AI can be marketed and presented to the public. Violations of this bill would be classified as unlawful practices under the New Jersey Consumer Fraud Act, leading to monetary penalties of up to $10,000 for first offenses and up to $20,000 for subsequent violations. In addition, the Attorney General will have the authority to issue cease and desist orders, assess punitive damages, and award treble damages and costs to injured parties. This could significantly influence marketing strategies employed by AI developers, compelling them to adopt more transparent advertising practices.

Summary

Assembly Bill A4733 is a legislative proposal introduced in New Jersey that aims to regulate the advertising practices of entities that develop or deploy generative artificial intelligence (AI). The bill specifically prohibits these entities from advertising or representing that the generative AI can practice any profession or occupation that is regulated under the state's occupational licensing laws. This is a significant measure in response to the emerging capabilities of AI technologies and their potential implications for various professional fields. The intention behind this regulation is to maintain the integrity of regulated professions and protect consumers from misleading claims regarding the capabilities of AI systems.

Contention

While supporters of A4733 argue that the bill is essential to safeguard consumers and ensure that AI does not misrepresent its capabilities, opponents may view it as overly restrictive or as a hindrance to innovation within the AI sector. Concerns may arise that overly stringent regulations could stifle the growth of AI solutions designed to augment professional services, particularly in industries where AI has shown potential to enhance efficiency and service quality. As such, the regulatory landscape surrounding AI continues to evolve, with stakeholders advocating for laws that can both protect public interest and foster technological advancement.

Companion Bills

NJ S4088

Same As Prohibits advertising generative artificial intelligence as able to practice regulated profession or occupation.

Similar Bills

HI SB2212

Relating To Artificial Intelligence Literacy Education.

HI HB1887

Relating To Artificial Intelligence Literacy Education.

CA SB813

California AI Standards and Safety Commission: independent verification organizations.

HI SB2923

Relating To Artificial Intelligence.

NJ A4352

Requires school districts to provide instruction on artificial intelligence; requires Secretary of Higher Education to develop artificial intelligence model curricula.

NJ S2860

Establishes Artificial Intelligence Apprenticeship Program and artificial intelligence apprenticeship tax credit program.

CA SB420

An act to add Chapter 24.

CA AB1137

Reporting mechanism: child sexual abuse material.