New Jersey 2026-2027 Regular Session

New Jersey Assembly Bill A3165

Introduced
1/13/26  

Caption

Requires telemarketers making sales calls to display name and telephone number on any caller identification service.

Impact

By amending existing statutes regarding telemarketing practices, A3165 aims to strengthen the provisions of the existing no-call list established in New Jersey. This legislative move is significant in its effort to curb deceptive telemarketing practices and improve transparency in communication between telemarketers and consumers. It addresses the ongoing issue of unwanted sales calls and aims to provide the public with a safer calling environment, potentially reducing consumer frustration associated with unsolicited telemarketing calls.

Summary

Assembly Bill A3165 seeks to enhance consumer protection in telemarketing by requiring telemarketers to disclose their identity clearly during phone calls. Specifically, the bill mandates that telemarketers must display their name and telephone number on caller identification services when making sales calls. This requirement is intended to provide consumers with more information about incoming calls, allowing them to make informed decisions about whether to answer. It is a response to the growing concern about unsolicited calls and the tactics used by some telemarketers to obscure their identities.

Conclusion

Overall, A3165 represents an important legislative effort to provide consumers with greater transparency and control over unsolicited telemarketing calls. Its implementation could foster a more trustworthy interaction between consumers and telemarketers while providing essential safeguards against deceptive practices.

Contention

Potential points of contention surrounding A3165 include concerns about the practical enforceability of the new requirements and potential pushback from telemarketing companies. Critics may argue that the bill could lead to increased operational burdens for telemarketers, particularly smaller businesses that may struggle with compliance costs or technological limitations in transmitting caller identification information. Furthermore, there may be discussions about the balance between consumer protection and the operational freedoms of businesses engaged in telemarketing.

Companion Bills

NJ S1237

Carry Over Requires telemarketers making sales calls to display their name and telephone number on any caller identification service.

NJ A2635

Carry Over Requires telemarketers making sales calls to display their name and telephone number on any caller identification service.

NJ S3606

Same As Requires telemarketers making sales calls to display name and telephone number on any caller identification service.

Similar Bills

NJ S3606

Requires telemarketers making sales calls to display name and telephone number on any caller identification service.

NJ S1030

Prohibits certain caller identification service manipulation and provides additional penalty.

PA SB992

Further providing for definitions, for registration requirement, for unlawful acts and penalties, for blocking of caller identification and other telemarketing screening products or services prohibited, for unwanted telephone solicitation calls prohibited, for violations and for investigation.

TX SB140

Relating to certain definitions relating to the regulation of and private rights of action arising from certain solicitation-related communications.

TX HB4899

Relating to private rights of action arising from certain solicitation-related communications.

NC H520

Abuse and Deception by Telemarketers

NC H916

Strengthen Do Not Call/Text Registry

NH HB1208

Relative to caller identification requirements for telemarketing calls.