New Jersey 2026-2027 Regular Session

New Jersey Assembly Bill A3138

Introduced
1/13/26  

Caption

Establishes "Count the Kicks" public awareness campaign.

Impact

The implications of A3138 on state laws include the requirement for the Commissioner of Health to launch and manage this public outreach effort, thereby enhancing maternal and fetal healthcare education. By extending resources and information through various community outlets—ranging from local health agencies to libraries and childcare centers—the bill seeks to improve public health outcomes related to pregnancy. Furthermore, this initiative reinforces the state's commitment to maternal health, particularly in addressing critical issues like stillbirth rates.

Summary

Assembly Bill A3138 establishes a public awareness campaign titled 'Count the Kicks', which aims to educate pregnant women on how to track the movements of their unborn child during the last trimester of pregnancy. The primary focus of this initiative is to underline the importance of fetal movement as an indicator of fetal health and to teach methods for monitoring and recording fetal kick counts in line with guidelines from The American Congress of Obstetricians and Gynecologists. The campaign is expected to correlate the practice of tracking fetal movements with a reduction in stillbirth incidents, thus addressing a significant health concern.

Conclusion

Overall, A3138 represents a significant step towards bolstering prenatal education and advocacy in New Jersey. By emphasizing the monitoring of fetal movement, it aims to foster a greater awareness among expectant mothers and potentially decrease adverse pregnancy outcomes through informed health practices.

Contention

While the bill generally garners support for promoting maternal health awareness, potential points of contention may arise regarding the allocation of funds and resources needed to implement the campaign effectively. Concerns might be raised about the capability of local health systems to disseminate this information adequately and whether the campaign will sufficiently reach all demographics, particularly underserved communities. Ensuring that information is available in multiple languages, such as English and Spanish, highlights a proactive approach, but may still leave gaps in outreach effectiveness.

Companion Bills

NJ A1013

Carry Over Establishes "Count the Kicks" public awareness campaign.

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