New Jersey 2026-2027 Regular Session

New Jersey Assembly Bill A139

Introduced
1/13/26  

Caption

Prohibits online advertisements for casino gaming and sports wagering on platforms intended for children.

Impact

Should this bill be enacted, it would necessitate a significant shift in advertising practices within the gaming industry. The Division of Gaming Enforcement will be tasked with devising regulations to enforce these new prohibitions, indicating a proactive approach to prevent the solicitation of minors in the gambling sphere. This legislative move aligns with broader societal concerns over responsible gaming and advertising ethics, particularly regarding how gaming-related content is portrayed online.

Summary

Assembly Bill A139, introduced in New Jersey, seeks to prohibit online advertisements related to casino gaming and sports wagering on platforms primarily intended for children under the age of 12. This legislation aims to protect younger audiences by eliminating exposure to gambling-related content in digital spaces that cater to children. The bill establishes that casino and sports wagering licensees, along with their staff and agents, are forbidden from promoting such advertisements on any website or mobile application that targets this vulnerable age group.

Contention

While the bill seems to have a clear protective intent, it may encounter opposition from stakeholders within the gaming industry who might argue that such restrictions could hinder their marketing strategies and limit revenue opportunities. The measure's proponents, however, assert that safeguarding children's wellbeing should take precedence over commercial interests, fostering a more responsible gaming environment. The tension between regulatory oversight and industry freedom is likely to be a central theme in discussions surrounding A139.

Companion Bills

NJ A6009

Carry Over Prohibits online advertisements for casino gaming and sports wagering on platforms intended for children.

NJ S1198

Same As Prohibits online advertisements for casino gaming and sports wagering on platforms intended for children.

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