New Jersey Assembly Bill A1360

New Jersey 2026-2027 Regular Session

• Introduced: 1/13/26
• Refer: 1/13/26

Caption

"New Jersey Disclosure and Accountability Transparency Act (NJ DaTA)"; establishes certain requirements for disclosure and processing of personally identifiable information; establishes Office of Data Protection and Responsible Use in Division of Consumer Affairs.

Impact

The legislation establishes significant provisions for consumer protection, including the right for individuals to access their PII, request rectifications, and demand erasure under specific conditions. Furthermore, it introduces strict requirements for data breach notifications. In the event of unauthorized access to PII that poses a high risk to consumers, organizations are obliged to notify affected individuals without undue delay. This framework aims to bolster public trust and accountability among data controllers.

Summary

Assembly Bill A1360, known as the 'New Jersey Disclosure and Accountability Transparency Act (NJ DaTA)', aims to enhance consumer rights regarding the handling of personally identifiable information (PII). The bill mandates that controllers, or entities that collect PII, must obtain explicit consent from consumers before processing their data. This creates an obligation for companies to inform consumers clearly about how their data will be used, establishing a foundation for transparency in data handling.

Contention

Some notable points of contention surrounding A1360 include the potential for increased regulatory burdens on businesses, particularly startups and small enterprises that may lack the resources to comply with extensive data processing requirements. Opponents argue that the bill might stifle innovation and impede business operations due to its stringent compliance measures. Proponents, however, contend that the consumer protection measures are necessary to combat the growing concerns around data privacy and the ethical handling of personal information.