Michigan Senate Bill SB0759

Michigan 2025-2026 Regular Session

• Introduced: 12/17/25
• Refer: 12/17/25
• Report Pass: 3/25/26
• Refer: 3/25/26
• Engrossed: 4/29/26
• Refer: 4/29/26

Caption

Consumer protection: privacy; Michigan consumer protection act; amend to include violation of kids code act as violation. Amends sec. 3 of 1976 PA 331 (MCL 445.903).

Impact

The amendments proposed in SB 759 have significant implications for state laws regarding consumer protection, especially in contexts involving products and services aimed at children. The inclusion of the Kids Code Act violations means that businesses may face stricter regulations concerning advertising and the sale of goods to minors, reinforcing accountability for practices that deceive or mislead young consumers and their families. This change also promotes compliance among businesses within Michigan by clearly outlining the expectations and standards they must uphold.

Summary

Senate Bill 759 amends the Michigan Consumer Protection Act by incorporating violations of the Kids Code Act as breaches of consumer protection laws. The Bill specifically updates Section 3 of the 1976 PA 331, which defines various unfair, unconscionable, or deceptive methods in the conduct of trade or commerce, expanding the scope to include protections for minors and defining violations related to the misrepresentation of goods and services. The bill aims to strengthen consumer rights and ensure that marketing practices consider the vulnerability of children.

Sentiment

The general sentiment regarding SB 759 appears to be favorable among consumer advocacy groups seeking enhanced protections for minors and clearer marketing guidelines. Supporters praise the bill's intention to safeguard children from deceptive practices that could impact their safety and well-being. However, some debate exists over the potential burden that these additional regulations might impose on businesses. Opponents express concern that while protecting minors is essential, overly stringent regulations could limit market freedom and increase operational costs for companies.

Contention

Notable points of contention surrounding the bill arise from discussions about the balance between consumer protection and business flexibility. Critics argue that the bill could create complications for legitimate marketing practices, raising questions about how strictly businesses will need to comply with these new definitions of unfair practices. Additionally, there's an ongoing dialogue about the practical implementation of these measures and the potential challenges in enforcing codes that pertain specifically to targeted advertising aimed at children.