Michigan 2025-2026 Regular Session

Michigan Senate Bill SB0713

Introduced
11/13/25  

Caption

Gaming: other; regulation of advertisements and promotions for internet gaming; provide for. Amends 2019 PA 152 (MCL 432.301 - 432.322) by adding sec. 9a.

Impact

The implications of SB0713 on state laws are significant. It not only standardizes the requirements for how internet gaming can be advertised but also introduces a framework for local municipalities to enact ordinances that impose further restrictions. By segmenting advertising practices based on age demographics and by establishing a protocol for board approval, the bill aims to mitigate potential harm, particularly towards younger audiences. It sets a precedent for balancing the interests of internet gaming operators who seek effective marketing avenues with the need for responsible gambling practices.

Summary

Senate Bill No. 713 proposes amendments to the Lawful Internet Gaming Act of 2019 (PA 152), specifically adding section 9a which includes clauses regulating advertisements related to internet gaming. The bill mandates that all advertisements must receive approval from the board, ensuring that such marketing complies with existing municipal ordinances and state law. Additionally, internet gaming operators are required to avoid any deceptive or misleading marketing practices. This includes stringent limitations on advertising to minors and provisions forcing operators to ensure that advertisements do not target an audience comprising more than 30% individuals under 21 years of age.

Contention

Notable points of contention surrounding the bill include concerns from advocacy groups about the effectiveness of the proposed measures in truly protecting against gambling addiction and the potential for deceptive marketing. Furthermore, there are apprehensions regarding how these regulations might affect smaller gaming operators who may struggle to comply with the stringent advertising requirements. Questions have also been raised about the enforcement capabilities of the board, particularly in handling violations and ensuring compliance among all operators. Critics argue that while the intentions behind the bill are commendable, the operational reality could pose challenges for the gaming industry.

Companion Bills

No companion bills found.

Previously Filed As

MI SB0714

Gaming: other; regulation of advertisements and promotions for internet gaming; provide for. Amends 2019 PA 149 (MCL 432.401 - 432.419) by adding sec. 9a.

MI HB5834

Gaming: other; authority to obtain criminal history records and fingerprints; provide for. Amends sec. 19 of 2019 PA 152 (MCL 432.319).

MI HB05269

An Act Concerning Gaming Advertisements And Permissible Payment Mechanisms For Online Gaming Accounts.

MI S2356

Requires Division of Gaming Enforcement to arrange study and implement certain language requirements in gambling advertisements; restricts advertisements and promotions in certain locations.

MI A1542

Requires Division of Gaming Enforcement to arrange study and implement certain language requirements in gambling advertisements; restricts advertisements and promotions in certain locations.

MI S235

Regulating internet gaming

MI H332

Regulating internet gaming

MI HB4346

Gaming: other; allocation of revenue under the lawful internet gaming act to the Michigan agriculture equine industry development fund; remove cap. Amends sec. 15 of 2019 PA 152 (MCL 432.315). TIE BAR WITH: HB 4347'25

MI HB5833

Gaming: other; authority to obtain criminal history records and fingerprints; provide for. Amends sec. 19 of 2019 PA 149 (MCL 432.419).

MI SB0677

Economic development: other; lawful internet gaming act; amend to reflect elimination of the Michigan strategic fund. Amends sec. 15a of 2019 PA 152 (MCL 432.315a). TIE BAR WITH: SB 0631'25

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