Relative to artificial intelligence disclosure
If passed, the bill would amend the General Laws by adding a new chapter that codifies the requirement for an explicit notice to accompany any AI-generated content. This notice must inform consumers that the content has been produced or modified using AI technologies. The law aims to protect consumers from misinformation and ensure that they are aware when the materials they are engaging with have an artificial origin. Enforcement of these regulations would be under the jurisdiction of the Office of Consumer Affairs and Business Regulation, which would be responsible for setting necessary rules to implement the new disclosure standards.
House Bill 81, known as the Massachusetts Artificial Intelligence Disclosure Act, aims to establish guidelines for the creation and dissemination of AI-generated content within the commonwealth. The bill introduces the concept of 'AI-generated content' as any material—be it audio, video, text, or print—that is substantially created or altered by generative artificial intelligence systems. This new legislation defines the parameters of AI and mandates clear disclosures regarding the AI nature of content to assure transparency for consumers.
While the benefits of consumer protection from misleading information are emphasized, the bill also raises questions regarding the practicality of enforcing such disclosures. Critics may argue about the potential burdens imposed on content creators and the feasibility of adhering to the stringent transparency requirements. There may also be concerns about the implications for creative industries that rely on unconventional use of AI in content generation, as compliance with the bill could affect innovation and creativity within those sectors.