Louisiana 2026 Regular Session

Louisiana Senate Bill SB389

Introduced
2/27/26  
Refer
2/27/26  
Refer
3/9/26  
Report Pass
4/8/26  
Refer
4/13/26  
Engrossed
4/22/26  
Refer
4/23/26  

Caption

Provides for agents and athletes. (gov sig) (REF +$62,400 GF EX See Note)

Impact

The implementation of SB 389 will significantly impact how athlete agents operate within the state. By enforcing registration and disclosure requirements, the bill aims to establish a standardized framework that protects student athletes from unscrupulous practices. It initiates a process where all agents must register with the Department of Justice, mandating them to provide detailed disclosures regarding their relationships with athletes, including any third-party compensation received. Violations of any provision of the bill can lead to severe penalties for agent misconduct, emphasizing accountability within the industry.

Summary

Senate Bill 389 focuses on the regulation of athlete agents, expanding existing laws to include agents representing student athletes in college and high school. The bill seeks to enhance the protection of young athletes by clearly defining the duties of athlete agents and enforcing mandatory registration. The legislation outlines the requirements for athlete agents to disclose information regarding agent contracts and endorsement activities, especially those related to an athlete's name, image, and likeness (NIL). This regulatory change aims to prevent exploitation and ensure that student athletes retain their eligibility and rights throughout the endorsement process.

Sentiment

The sentiment surrounding SB 389 appears to be largely positive among legislators advocating for student athlete protection. Supporters view the bill as a necessary measure to safeguard vulnerable athletes who may be taken advantage of by improper practices. However, there are concerns regarding the added regulatory burden placed on athlete agents, with some arguing that it may limit their ability to operate effectively, especially for those new to the field. Overall, the debate highlights a crucial tension between necessary oversight and maintaining a flexible environment for athlete representation.

Contention

Notable points of contention include the potential impact of stringent regulations on the ability of agents to operate efficiently while still protecting student athletes. Some critics argue that the extensive requirements may deter prospective agents from entering the field, limiting athletes' access to representation. Furthermore, disagreements have arisen regarding the adequacy of penalties for non-compliance and whether they will effectively deter unscrupulous practices. As the bill's provisions are enacted, these issues will likely continue to provoke discussion among stakeholders in the sports and legislative communities.

Companion Bills

No companion bills found.

Previously Filed As

LA SB130

Provides relative to Medicaid. (gov sig) (EN DECREASE GF EX See Note)

LA SB229

Provides for for function of government. (2/3-CA7s2.1(A)) (8/1/25) (OR INCREASE GF EX See Note)

LA SB244

Provides for the Dept. of Energy and Natural Resources. (8/1/25) (EN SEE FISC NOTE GF EX)

LA SB201

Provides relative to financial incentives for events held in Louisiana. (7/1/25) (EN SEE FISC NOTE GF EX See Note)

LA SB166

Provides relative to contract requirements for public works. (gov sig) (EN SEE FISC NOTE GF EX)

LA SB70

Provides relative to remote patient monitoring services. (gov sig) (EN INCREASE GF EX See Note)

LA SB174

Provides relative to certain pregnancy screenings. (gov sig) (EN INCREASE GF EX See Note)

LA SB162

Provides relative to the collection and administration of sales and use taxes. (gov sig) (EN SEE FISC NOTE SD EX See Note)

LA SB151

Provides relative to the Louisiana Procurement Code. (gov sig) (EN SEE FISC NOTE GF EX)

LA SB102

Provides relative to obstetric care. (gov sig) (OR INCREASE GF EX See Note)

Similar Bills

No similar bills found.