Prohibiting video streaming services from transmitting commercial advertisements with the audio louder than that of the main video streaming content in which such advertisement is placed.
Impact
If enacted, HB2670 will have a significant impact on how video streaming services operate within the state. It will not only set a precedent for audio volume regulation but also signal a shift toward greater consumer protection measures regarding digital content. By enforcing compliance with these volume standards, the bill aims to enhance the viewing experience and reduce the auditory annoyance that has become common with louder commercials, particularly where streaming is concerned.
Summary
House Bill 2670 aims to regulate the audio levels of commercial advertisements on video streaming services in the State of Kansas. The bill mandates that as of July 1, 2026, these services must ensure that the volume of commercials is not greater than the volume of the main content being streamed. This legislation aligns with pre-existing federal regulations established by the Commercial Advertisement Loudness Mitigation Act, which seeks to provide consumers with a standard of audio control during their viewing experience.
Contention
While the intent behind HB2670 is to protect consumers, some may view it as an imposition on streaming services that might complicate production and compliance standards. Karen legislators have voiced potential concerns regarding the implementation of these audio regulations. The absence of a private right of action in the bill suggests a measured approach to enforcement, limiting the potential for litigation from dissatisfied consumers, which is a point emphasized by critics as a necessary safeguard.