Hawaii 2026 Regular Session

Hawaii Senate Bill SB2004

Introduced
1/21/26  
Refer
1/22/26  
Report Pass
2/4/26  
Refer
2/4/26  
Report Pass
3/5/26  
Engrossed
3/6/26  

Caption

Relating To Outdoor Advertising.

Impact

The bill amends the existing penalty structure by increasing the fines for violations of outdoor advertising laws, raising the lower limit from $25 to $100 and the upper limit from $500 to $1,000. This amendment is intended to deter individuals and organizations from illegal postings and advertising displays that can obscure visibility on roadways and contribute to hazardous driving conditions. By holding violators to a stricter set of penalties, SB2004 aims to ensure compliance and foster pride in the community's public spaces, thereby enhancing the overall aesthetic and safety in these areas.

Summary

SB2004 aims to address the challenges posed by unlawful outdoor advertising and billboard displays within the State of Hawaii. The bill identifies that such violations not only impose issues of public safety but also increase maintenance costs for public agencies. It highlights how deteriorating advertising materials can lead to waste that local communities need to manage, ultimately placing a financial burden on state and local governments. Thus, the bill's primary objective is to enhance the penalties for violations regarding these activities, with a goal of promoting cleaner and safer environments.

Sentiment

The legislative sentiment surrounding SB2004 appears generally supportive, especially among stakeholders concerned about public safety and environmental integrity. Proponents argue that increased restrictions on problematic advertising practices will lead to better-maintained public spaces, reducing safety risks associated with visual obstructions and waste. However, there may also be a faction of public opinion that could view the increased penalties as overly punitive, potentially stifling legitimate advertising efforts. Thus, while support is noted, there is an underlying caution regarding the implications of enhanced enforcement.

Contention

Notable points of contention may arise from how the bill's implementation impacts local business practices and advertising freedoms. Critics might express concerns that strict enforcement might disproportionately affect small businesses or lead to community pushback against excessive regulation of marketing efforts. The equilibrium between maintaining public safety and ensuring business viability is a critical dialogue in the review of SB2004. Overall, the bill emphasizes a shift towards stricter control of outdoor advertising to safeguard community interests, which could generate a broader discussion about the balance of regulation and economic opportunity.

Companion Bills

No companion bills found.

Previously Filed As

HI SB583

Relating To Naming Rights.

HI HB1494

Relating To Sports Facilities.

HI HB1458

Relating To Taxation Of Advertising Revenue By Major Social Media Platforms.

HI SB1064

Relating To Medical Cannabis.

HI SR192

Urging The Counties To Seek Revenues From Alternative Sources, Including Transit-based Advertising, Before Imposing Any New Or Increased Mass Transit Fare.

HI SCR217

Urging The Counties To Seek Revenues From Alternative Sources, Including Transit-based Advertising, Before Imposing Any New Or Increased Mass Transit Fare.

HI SB732

Relating To The Film Industry.

HI HB302

Relating To Cannabis.

HI SB50

Relating To Consumer Protection.

HI SB1629

Relating To Taxation.

Similar Bills

CA AB2717

Outdoor advertising displays: arenas: exemptions.

CA SB1228

Advertising displays: exemptions: redevelopment agency projects.

CA AB2249

Cannabis: labels, packaging, and manufacturing.

NJ A3858

Allows certain State agencies to sell Internet advertisements on agencies' websites as pilot program.

AZ SB1073

Cities; towns; counties; public notices

NJ S3744

Establishes advertisement set-asides for eligible local news organizations.

NJ A4677

Establishes advertisement set-asides for eligible local news organizations.

CA AB2413

Large-format public advertisements: public expense.