If AB 840 is enacted, it will allow certain off-premises advertising displays, which were established before January 1, 2012, and which advertise businesses or services located outside the premises, to continue being classified as on-premises displays within specified redevelopment boundaries. This classification is critical, as it could potentially sidestep stricter regulatory guidelines that typically apply to off-premises advertising, thereby streamlining the compliance requirements for city or county authorizing these displays.
Summary
Assembly Bill No. 840, introduced by Assembly Member Ta, seeks to amend Section 5273 of the Business and Professions Code pertaining to outdoor advertising displays situated within redevelopment agency project areas. The key provision of this bill extends the timeframe during which off-premises advertising displays, developed as part of redevelopment agency projects, can remain operational. Currently, these displays are authorized to exist until January 1, 2026, the bill proposes an extension of two additional years, pushing the expiration date to January 1, 2028.
Conclusion
Ultimately, AB 840 aims to facilitate continued use of certain advertising displays, recognizing their role in promoting businesses linked to redevelopment agency projects. Supporters may argue that this promotes economic activity and visibility for businesses in redeveloped areas. However, the discussions around the bill may also evoke broader questions of local control over environmental aesthetics versus state-level economic initiatives.
Contention
This bill has the potential to invite controversy, particularly among local jurisdictions and advocacy groups concerned with visual clutter and public safety on highways. Critics might argue that extending the timeline for these displays may undermine local government authority to regulate aesthetics and signage within redevelopment areas. Moreover, the provision allowing displays to operate without impacting federal highway funds could lead to disputes regarding the balance between regional interests and federal compliance standards regarding outdoor advertising.